Smokey the Bear | Social Fall 2017

The client asked us to create cinemagraphs (looping videos) for their social media accounts to complement the artwork created for their 2017 Smokey campaign. I had never done cinemagraphs out of a static image so there was a bit of a learning curve but the solve was to create them in After Effects and animate them there.

I took the layered artwork the client provided and subtly animated parts of them in After Effects. 


  • Composition and Layout
  • Video Editing
  • Layers and Transparency
  • Looping Videos

Software Used

  • Photoshop
  • After Effects