Clorox Scentiva 2.0

The client, Clorox, wanted to recreate their ad they launched a year prior, to coincide with the launch of their new foam cleaner. The ad was to be similar to the previous one, though this time with a foam cleaner seamlessly emerging from the picturesque photograph.

The largest challenge of this project was creating the foam cleaner product that looked aesthetically pleasing and seamlessly transitioned from transparent to opaque. The issue I had was that the word “Foam Cleaner” on the item’s packaging was below the “Scentiva Bubble” and not part of it. The client requested a solve, so I recreated the bubble to match the disinfecting wipes to get a seamless transition. Suffice to say, the foamer packaging pictured in the ad is different than the ones you find in the stores.

I created this ad from start to finish in Photoshop and InDesign.

Skills

  • Layout and Composition
  • Type Design
  • Layers and Masks

Software Used

  • Photoshop
  • InDesign
  • Illustrator