Levi’s Light It Up

The client was going to manufacture a neon sign that was powered by people’s energy and I was asked to create some visuals for the prospective campaign. The hard part of this project was creating the actual neon tubes and gizmos holding them to the wall. I took the vector file of the logo and brought it into Cinema 4D where I modeled and rendered the images and videos.


  • Composition
  • 3D Design and Modeling
  • Video Editing
  • Splines

Software Used

  • Photoshop
  • Cinema 4D
  • Illustrator
  • After Effects