La Croix

The ask was to create an Instagram post about something that represented the agency (FCB West). There were innumerable challenges on this project, but I would say the most significant one was recreating the iconic design. I sliced open an actual can of La Croix with an knife and played it flat to take an overhead photo. I then used color selection in Photoshop to separate the colors into layers so I could ultimately use that as a UV wrap to cover the can in Cinema 4D.

I created the label in Photoshop, modeled the can in Cinema 4D, rendered the label on the can in Cinema 4D and brought back the rendered image into Photoshop for tweaks.


  • Composition
  • 3D Design and Modeling
  • UV Mapping
  • Displacement Maps

Software Used

  • Photoshop
  • Cinema 4D
  • Illustrator