La Croix

The ask was to create an Instagram post about something that represented the agency (FCB West). There were innumerable challenges on this project, but I would say the most significant one was recreating the iconic design. I sliced open an actual can of La Croix with an knife and played it flat to take an overhead photo. I then used color selection in Photoshop to separate the colors into layers so I could ultimately use that as a UV wrap to cover the can in Cinema 4D.

I created the label in Photoshop, modeled the can in Cinema 4D, rendered the label on the can in Cinema 4D and brought back the rendered image into Photoshop for tweaks.

Skills

  • Composition
  • 3D Design and Modeling
  • UV Mapping
  • Displacement Maps

Software Used

  • Photoshop
  • Cinema 4D
  • Illustrator